DESIGNER

MENTOR

SPEAKER

BEER NERD

ADRENALINE JUNKIE

about alex about alex

I'm Alex Lazaris, a San Francisco-based designer focused on solving real-world business problems through elegant and thoughtful design solutions.


Ever since I was a child, I have been obsessed with storytelling. Growing up as a Greek-American I lived and breathed the mythological stories of my ancestors. These stories only furthered my imagination and obsession around how people and companies tell, shape, and sell their stories. I couldn’t be more thrilled to have a career where I help businesses and brands build, shape and tell their stories through design.

My focus on research and strategy makes my design solutions more efficient, delightful and elegant for both businesses and their users alike. I thrive in environments that are research and data heavy, so I can craft strategies that are purposeful and deliberate. I build design systems that solve problems for products and brands.

FUN FACT

I am a Professional Longboarder ranking in the Top 100 in North America and the Top 300 in the world.

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mentor

I know for a fact that I wouldn't be where I am in my career without my mentors. Being a self taught designer, the advice given to me by my mentors has been priceless. I have been very fortunate to have some incredible people take me under their wings, and I believe it is my duty to give back to the design community.

If you would like mentoring please feel free to reach out to me. I will happily grab a coffee and chat about anything career or design related. You can also join me at meetups around the city like Cascade SF where I’ve mentored regularly since moving to SF.

speaker

Speaking has been an incredible outlet for me to mentor people in a larger setting and pass along information and techniques that I have learned over the years. Below are some of the topics I have covered.

HUMAN CENTERED DESIGN 101

HACK DFW

Sometimes it’s easy to forget that we are designing for other humans. This talk centers around stepping back from the screens and thinking deeply about the users that we are solving problems for. Without this higher level approach to design, we can get quickly lost on the journey to creating thoughtful solutions for our users and companies.


CRASH COURSE IN DESIGN THINKING

HACK DFW

What is design thinking? You may be surprised that you don’t have to be a designer in order to apply design thinking to the problems in your life. This talk gives an overarching view on what design thinking is and how you can start applying it to your everyday.


DESIGN THINKING AND YOUR CAREER

EAGLE HACKS

Some of the biggest questions people face early on in their lives are situated around their careers. Many people want to know how to get their dream jobs, or work at a certain company or even figure out what career they would like to do. Using design thinking we can break down these questions into five simple steps that will help us solve these seemingly massive questions.


KICKSTART YOUR DESIGN CAREER

DESIGN HACKS

So you’re fairly new to this whole design thing, and you are looking out into this massive world filled with designers and design firms, uncertain where to even start. This talk will help you feel more relieved and confident while giving you actionable next steps for you to finally break into the industry.


DESIGN WITH A PURPOSE

HACKTX

As designers we need a purpose or a problem to solve or else we are only creating artwork. This talk will help you break down the questions you need to ask and get answers for, in order for you to produce the work you desire.


ELEVATE YOUR ORG. THROUGH DESIGN

UT DALLAS

You may have started your own organization, company, or non profit, but you have never really thought about design. You’ve been heads down in creating a functional business model, hiring the right people, and worrying about other problems. Now is the time to to start using design to elevate your brand to the next level. This talk will give you the foundation you need to start building a strong successful brand.


process

I approach design as an endless process of iterating and perfecting solutions to problems, not merely the application of visuals to a medium. Below I have broken down my process into five simplified categories of how I solve problems through design. This process itself is being constantly tweaked to better serve my clients, partners and employers.

DEFINE

I start every design by clearly defining the problem, constraints and goals that we are trying to solve for. Without a clear definition the solutions we create will be incorrect, misguided and a waste of time.

CREATE

I take a few items from the ideation session and push them further to see if the solution is strong enough for more exploration. I push these strongest ideas along and create higher fidelity concepts, wireframes and mockups.

Analyze

I gather all feedback and research from the testing stage and shape it into helpful guidance that can either push the design solutions down a new path or simply adjust some of the design’s parameters to be more effective.

IDEATE

I start every design by clearly defining the problem, constraints and goals that we are trying to solve for. Without a clear definition the solutions we create will be incorrect, misguided and a waste of time.

TEST

I revisit the definitions that were defined at stage one and ensure that these solutions are still meeting them. I test them through a/b testing, ethnographic research and sharing them with my team to ensure that the proposed solution is the strongest.

contact

LET'S CHAT

Please feel free to reach out to me for mentoring, speaking, or design requests. I look forward to chatting with you and helping however I can.